Eurokars Leasing Partners Enterprise Mobility to Introduce Three Global Mobility Brands to Singapore

SINGAPORE, 16 APRIL 2026 – Eurokars Leasing, a subsidiary of the largest privately-owned car distributorship in Singapore, Eurokars Group, has established a strategic franchise partnership with Enterprise Mobility to introduce three of the world’s most established vehicle rental brands – Enterprise Rent-A-Car, National Car Rental and Alamo to Singapore.

This partnership represents more than an expansion of brands. It signals a deliberate step towards reshaping expectations within Singapore’s car rental and leasing industry. See how this vision comes to life.

On 15 October 2024, at its Eurokars Leasing: Redefined event, Eurokars Leasing set out with a clear intent – to move beyond transactional vehicle provision and redefine mobility around the quality of experience delivered to customers.

Building on this direction, the strategic partnership brings together Enterprise Mobility’s globally recognised operating frameworks with Eurokars Leasing’s local expertise and service philosophy. This enhances the overall value delivered through reliability, service assurance and operational consistency, reinforcing the standards Eurokars Leasing has already set for mobility solutions in Singapore.

Customers can expect:

• Mobility solutions backed by globally trusted service systems

• Access to quality vehicles supported by structured fleet standards

• Seamless and dependable rental and leasing journeys

• A consistently premium, customer-first experience across every interaction

“This partnership is not about doing more of the same with different badges,” said Dylon Lim, Head of Eurokars Leasing. “It is about raising the bar for what mobility solutions in Singapore should look like. By integrating Enterprise’s global expertise into our local delivery model, we are strengthening the value we provide through dependable service, assured vehicle quality and thoughtfully designed customer journeys.”

“As a key gateway between Southeast Asia and the world, Singapore is central to our regional strategy and to serving the needs of an increasingly connected customer base,” said Marco Beltgens, Assistant Vice President, Global Franchising – Asia Pacific at Enterprise Mobility. “Eurokars Leasing’s strong local expertise and service-driven culture make them an exceptional partner as we bring the Enterprise, National and Alamo brands to Singapore. Together, we’re ready to deliver world-class mobility solutions for customers traveling in and out of this important market.”

At the Eurokars Group level, this direction reflects a deeply held belief that customer-centricity must remain the cornerstone of how mobility solutions are designed and delivered.

“As a Group, placing the customer at the centre of everything we do has always been fundamental to our ethos,” said Charmain Kwee, Executive Director of Eurokars Group. “This partnership reflects our continued commitment to creating mobility solutions that are built not just around vehicles, but around the delivery of trust, assurance and unparalleled experiences our customers expect from us.”

As Eurokars Leasing continues to invest in fleet growth, digital platforms and service infrastructure, the introduction of Enterprise Rent-A-Car, National Car Rental and Alamo marks a commitment to lead the market towards a more structured, experience-driven approach to mobility – one that delivers long-term value through trust, consistency and service excellence.

At its core, this collaboration reflects Eurokars Leasing’s singular purpose: to deliver Experiences Beyond Boundaries. It represents our commitment to go Beyond the Keys – raising the bar in every journey and delivering mobility solutions customers can trust.

About Eurokars Group

Eurokars Group is synonymous with premium automotive brands in Singapore and houses a diverse variety of luxury marques with its own unique branding and positioning, maintaining a unified purpose of delivering exceptional automotive experiences. With more than 40 years of market representation, and industry accolades from Enterprise 50 and Superbrands, Eurokars Group is a well-established automotive industry leader, having grown over the years from a niche sports car retailer to a multi-franchise automotive dealership group – headquartered in Singapore with strong operational presence in Indonesia, China and Australia.

Eurokars Group was founded by respected entrepreneur, Mr. Karsono Kwee, who as Executive Chairman of the Group, is driven by a genuine passion for motorcars and has transformed the business into a well-diversified and leading customer-oriented dealer of premium automobile brands in the region.

About Eurokars Leasing

Eurokars Leasing is a leading provider of vehicle rental and leasing solutions in Singapore, offering a comprehensive range of short-term rental and long-term leasing services to both individual and corporate customers.

As part of the Eurokars Group, Eurokars Leasing is committed to delivering mobility solutions that are built on trust, reliability and service excellence. With a growing fleet of premium vehicles, dedicated operational support and digital self-service platforms, the company continues to redefine mobility by placing customer experience at the centre of every journey.

About Enterprise Mobility

Enterprise Mobility is a leading provider of mobility solutions including car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, truck rental, luxury rental, retail car sales and vehicle subscription, as well as other transportation technology services and solutions, to make travel easier and more convenient for customers. Enterprise Mobility, inclusive of its subsidiaries and franchisees, and affiliate, Enterprise Fleet Management, manage a diverse fleet of more than 2.4 million vehicles through an integrated network of over 9,500 fully staffed neighbourhood and airport rental locations in more than 90 countries and territories. Privately held by the Taylor family of St. Louis, Enterprise Mobility manages the Enterprise Rent-A-Car, National Car Rental and Alamo brands.